Have you ever wondered why personality profiler DiSC just doesn’t work for you? You’re not alone. Despite its popularity and widespread use in business environments, DiSC, like other personality assessments, evaluates personality at a specific point in time—when a person takes the assessment.

 

 

Last week, we showed you how Donald Trump’s speech patterns influence his audience. Today, we will highlight the words of a different leader in a different time, Reverend Martin Luther King, Jr.

 

 

This is not a political commentary, though it is about political comments. This is about the power of words, and how Trump’s established language patterns changed after the election and resulted in agitating his followers into unprecedented action.